News | Strategy: Take a look inside the kitchen where Shake Shack is developing new creations like black sesame shakes and cold brew matcha lattes

Strategy: Take a look inside the kitchen where Shake Shack is developing new creations like black sesame shakes and cold brew matcha lattes

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  • Shake Shack is opening its Innovation Kitchen on Tuesday, where it will test its new menu items and allow customers to give feedback.
  • The test kitchen will allow Shake Shack to try more chef-driven items like the Humm Burger created by chef Daniel Humm, the Piggie Shack burger created Daniel Bouloud, an Eel Burger, and others.
  • The Innovation Kitchen is opening in the West Village, and the design was inspired by the neighborhood.

Shake Shack is opening a new restaurant on Tuesday where it will offer a rotating menu of new items and allow customers to give feedback on their favorite dishes.

Currently, Shake Shack has been operating out of a small basement space in Midtown Manhattan, but the new Innovation Kitchen in Manhattan's West Village will allow it to test more chef-driven items on the menu before rolling them out nationwide.

Some of the new menu items Shake Shack will be testing will be the Veggie Shack burger, which is already testing regionally, and other new products like chick’n bites, a cold brew matcha latte, and a black sesame shake.

The restaurant, which opens to the public Tuesday, will feature outdoor café seating and art installations from local artists.

Here's what the new test kitchen is like:

Shake Shack's Innovation Kitchen is opening in NYC's West Village.

Shake Shack's Innovation Kitchen is opening in NYC's West Village.play

Shake Shack's Innovation Kitchen is opening in NYC's West Village.

(Shake Shack)

Like most of Shake Shack's new restaurants, there are digital ordering kiosks for customers to order at. There will be one cashier alongside the kiosks.

Like most of Shake Shack's new restaurants, there are digital ordering kiosks for customers to order at. There will be one cashier alongside the kiosks.play

Like most of Shake Shack's new restaurants, there are digital ordering kiosks for customers to order at. There will be one cashier alongside the kiosks.

(Shake Shack)

The restaurant was designed to reflect the neighborhood its in with greenery, outdoor seating, and an art installation by local artist Josh Cochran.

The restaurant was designed to reflect the neighborhood its in with greenery, outdoor seating, and an art installation by local artist Josh Cochran.play

The restaurant was designed to reflect the neighborhood its in with greenery, outdoor seating, and an art installation by local artist Josh Cochran.

(Shake Shack)

The new Shake Shack is made almost entirely from recycled materials. The table tops are made from reclaimed bowling alley lanes.

The new Shake Shack is made almost entirely from recycled materials. The table tops are made from reclaimed bowling alley lanes.play

The new Shake Shack is made almost entirely from recycled materials. The table tops are made from reclaimed bowling alley lanes.

(Shake Shack)

The menu at the new Shake Shack will rotate...

The menu at the new Shake Shack will rotate...play

The menu at the new Shake Shack will rotate...

(Shake Shack)

...and all of the new menu additions will be tested right downstairs in the Innovation Kitchen.

...and all of the new menu additions will be tested right downstairs in the Innovation Kitchen.play

...and all of the new menu additions will be tested right downstairs in the Innovation Kitchen.

(Shake Shack)

Shake Shack will be testing things like chick’n bites, a cold brew matcha latte, and a black sesame shake.

Shake Shack will be testing things like chick’n bites, a cold brew matcha latte, and a black sesame shake.play

Shake Shack will be testing things like chick’n bites, a cold brew matcha latte, and a black sesame shake.

(Shake Shack)

Most of the new menu items will be chef-driven, and customers will weigh in and give feedback on what they think should be added to the menu permanently.

Most of the new menu items will be chef-driven, and customers will weigh in and give feedback on what they think should be added to the menu permanently.play

Most of the new menu items will be chef-driven, and customers will weigh in and give feedback on what they think should be added to the menu permanently.

(Shake Shack)

It also has space for Shake Shack's culinary team to develop new recipes.

It also has space for Shake Shack's culinary team to develop new recipes.play

It also has space for Shake Shack's culinary team to develop new recipes.

(Shake Shack)

The new restaurant and test kitchen opens on Tuesday in the West Village.

The new restaurant and test kitchen opens on Tuesday in the West Village.play

The new restaurant and test kitchen opens on Tuesday in the West Village.

(Shake Shack)
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By Kwame Ntow 22/09/2018 11:42:00