News | Huawei moves up on Forbes Most Valuable Brands of 2018 as China’s only company to feature in the global ranking

Huawei moves up on Forbes Most Valuable Brands of 2018 as China’s only company to feature in the global ranking

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Technology companies continue to dominate the list by taking the top 5 spots and accounting for up to 20% of the TOP100. Apple came No. 1 for the eighth straight year, followed by Google, Microsoft, Facebook and Amazon.

The TOP100 brands have come from 16 countries and regions in the world, with the largest number from the U.S. taking 54 places, followed by 12 brands from Germany and 7 brands from Japan and France respectively. Huawei is still the only Chinese brand on the list.

2017 saw Huawei achieve a rapid global development driven by the full range of its products featuring the Mate, P and Nova series. The launch of the Huawei P10 and Mate10 series helped to raise its premium credentials and increased Huawei’s influence in the high-end market.

Huawei’s continuous growth in the global market and its increasing brand influence have benefited from its multi-year commitment to technology innovation and R&D investment. According to Huawei’s annual report, Huawei’s R&D investment for 2017 was RMB 89.7 billion, accounting for approximately 14.9% of the revenue, and the accumulated R&D expenses over the past ten years exceeded RMB 394 billion.

In terms of patents, as of December 31, 2017, Huawei accumulatively granted 74,307 patents, applied for 64,091 Chinese patents, and accumulated 48,758 foreign patent applications, of which more than 90% were invention patents.

In the future, Huawei will continue to innovate its products and technology whilst surprising consumers, with a commitment to make its brand truly loved by global consumers.

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By Ezinna Bosah 12/10/2018 05:48:00